Vivienne Cosmetics AG
Swiss Beauty Company
Vivienne Cosmetics AG
Swiss Beauty Company
Swiss Beauty Company
( I — 01 )
About
Vivienne Cosmetics AG is a Swiss Beauty Company, established in 2008. Blending cutting-edge technology with time-honored values, the company creates iconic color cosmetics brands and seasonal collections trusted and loved by consumers worldwide.
Vivienne Cosmetics AG is part of a leading private equity fund from Dubai, specialized in investing in mid-size enterprises. This partnership highlights the company’s strategy for growth and expansion while upholding its commitment to quality and integrity.
Today Vivienne Cosmetics AG operates regionally from Switzerland, UAE, USA, Russia, and Serbia, complemented by a newly launched factory in Belgrade since 2024. With nearly 1,800 employees, the company benefits from collaborative work among experts in different fields.
Vivienne Cosmetics AG is part of a leading private equity fund from Dubai, specialized in investing in mid-size enterprises. This partnership highlights the company’s strategy for growth and expansion while upholding its commitment to quality and integrity.
Today Vivienne Cosmetics AG operates regionally from Switzerland, UAE, USA, Russia, and Serbia, complemented by a newly launched factory in Belgrade since 2024. With nearly 1,800 employees, the company benefits from collaborative work among experts in different fields.
( I — 02)
Facts
25+
MARKETS
40K+
DISTRIBUTION
750K+
FOLLOWERS
75
mln pcs
SOLD in 2024
( I — 03 )
Unique content
The company develops products from scratch, manufactures them through successful collaboration with over 200 factories worldwide, and promotes these products in markets using unique and engaging content created by its own creative team, driving brands to leading market positions.
( I — 04 )
Main priorities
The main priorities centered on two key areas:
Continuous improvement of current and future brands aligned with consumer expectations.
01
Brand Development:
Exploration of new markets and strengthening our global presence.
02
International Expansion:
( I — 05 )
Flagship brand
VIVIENNE SABÓ
Launched in 2008, the flagship brand VIVIENNE SABÓ represents authentic French-inspired makeup, capturing the charm and refinement of Parisian style. Carefully crafted products offer unique shades and textures suitable for all skin types. Present in over 30 countries, the brand keeps growing thanks to strategic partnerships. Cabaret Premier Mascara is a star product of brand with millions followers all around the world.
( I — 06 )
Priorities
Core Values & Goals:
01
Innovation-driven product development
02
Responsible approach towards raw materials and environment
03
Trust-based relations with suppliers, with distributors and retail networks
04
Delivering superior customer experiences
Through these efforts, Vivienne Cosmetics AG contributes to the evolution of the beauty industry and enriches lives helping individuals feel confident and express themselves uniquely